From international to domestic, start-up to firmly established, we know how to grow your business.

The industries we serve are diverse, but our approach is the same. First, we understand your objectives and challenges, then deliver results on time and within budget.

Here is a selection of our work. Like the innovative solutions we have developed for them, your solution will be a custom fit.

  Cheer Football

  Progene Healthcare, Inc.

  P&G Navigator

  Stanley Bostitch

CASE 1:   Cheer Football (A Marriage of Consumer Packaged Goods with Computer Games)

Background: Cheer, one of P&G's detergent brands, was repositioning itself to speak to a younger, college crowd. The targeted demographic also associated with NCAA football.

Challenge: Although the lead advertising agency was able to identify several promotional concepts to reach the new consumer demographic, limited budgets precluded any higher-value items.

Strategy: Proxi was brought in to help develop a plan and manage the project. We identified other promotional items that spoke to this demographic which could be easily distributed, were lower in cost, and which provided significantly higher perceived value.

Results: The client's goal was achieved by:

1) Proxi's concept for the distribution of a full version NCAA affiliated football video game created by Electronic Arts (EA), a leading provider of software games.

2) Proxi's ablility to negotiate an exclusive contract within the limited budgets initially allocated by Cheer, and our handling of the national licensing for the program.

3) Cheer was now able to provide a significantly higher-value item for distribution with their rebranding campaign. Over half a million copies were made for in-store distribution and a newsprint campaign circulated to over 52 million households.

CASE 2:   Progene Healthcare (A solution for total confidence)

Background: Progene Healthcare was seeking to better capitalize on the $1.4 billion dollar male enhancement market.

Challenge: Progene wanted to decrease their direct marketing costs by going online, but lacked web based marketing experience.

Strategy: Proxi helped identify the specific development needs of the company and developed a growth strategy for incrementally deploying web based solutions from front-end website development to back-end payment gateway, order processing and fulfillment, and consumer management.

Result: Progene saw a dramatic increase in sales and revenue combined with the lower costs associated with web based marketing and consumer management. Proxi continues to work with Progene on conventional market positioning, packaging solutions and cost effective supply sourcing. Currently, Proxi is developing Progene's customer service management software to better handle points of contact by their CSRs.

CASE 3:   P&G Navigator (Project Management & IT Architecture)

Background: P&G was developing an internal site to handle new interactive projects and had engaged 6 different IT agencies to help in the development of the various sites and related projects.

Challenge: With so many agencies involved on a common project, a "survivor" mentality and culture quickly took root. As the sense of competition increased for what was perceived to be a single contract, communications and co-operation decreased and the project began to falter.

Strategy: Proxi drew on its multidisciplinary capabilities in marketing communications, business management, and software development/technology to help re-align the project, coordinate the disparate resources and facilitate the roles of each agency.

Results: With our knowledge and experience in each of the participating agencies' fields of experience, we were able to cut through the miscommunications and decrease the "singular" mind set of each agency. As a result, Proxi created a more cooperative atmosphere, maximizing the skill sets of each group and expediting the completion of the project.

CASE 4:   Stanley Bostitch (Building Market Share in a Down Market)

Background: Stanley Bostitch was seeking to streamline their marketing efforts and increase sales in a down market. There was a need for a more efficient means of communication between each individual dealer and their customers to alert them of promotional events and increase traffic in stores.

Challenge: With a down market, Bostitch sought first to increase customer traffic and sales. As an added conflict, Stanley Bostitch was looking to reinforce their brand equity to defend against new low price imports. A need to reinvent the communications path to the customer became a top priority.

Strategy: Proxi helped to create and implement a communications program from the dealer to their customers. Proxi established a collaborative between Bostitch and their select channel partners to build, maintain, and strategically utilize a comprehensive database of key End Users, to whom the "collaborative" could effectively and quickly deliver promotional and branding communications to build loyalty towards, and grow sales for, the channel partners. Proxi facilitated the confidentiality of the database, and the development and delivery of messaging via voice, fax, text, and email to all end-users. Proxi also provided a safe-harbor for the utilization of dealer data without disclosure back to Stanley-Bostitch.

Results: 64% of the dealer's database was reached an average of 3 times, for a full 30 seconds. Stanley Bostitch experienced a 67% sales lift at participating dealers. By contrast, other dealers saw a decrease in sales of -5% to -25%. The dealers have committed to a 10% increase in manufacturer's business. Stanley Bostitch continues to utilize the Proxi marketing process to keep in contact with their customers, drive attendance at stores and increase sales.

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